VIDEO: Reebok Exec Fires Back At Brendan Schaub “We Have To Do What We Have To Do!”

Brendan Schaub has been launching a constant verbal assault on Reebok about their clothing and how they pay the fighters. Schaub would have earned a whopping $10,000 per fight with the new deal in place instead of the six figures he regularly received during his fighting days. Brendan recently retired from the sport on “The Fighter and The Kid” podcast citing the Reebok deal as the main reason.


Reebok senior director of combat training Michael Lunardelli spoke to Ariel recently on the MMA Hour and here’s what he had to say in response to Brendan Schaubs remarks.

“We’ve talked about this before, you can’t make everybody happy, Some people are going to criticize the deal. They may feel that they lost some sponsorship’s as part of this apparel deal. The way we look at it is, we’re not deciding where the money goes. We’re investing into all these different things that relate to MMA and the sport, so we’ve put a lot of money into the UFC deal, we’ve put a lot of money into fighters, we’ve put a lot of money into gyms and trainers and coaches, things like that. But then there comes a decision point, and the UFC decides how the fighters are paid. That’s not something we get involved in at all.” “So I can understand that he’s looking at us and blaming us because it’s a Reebok apparel deal. It’s a little misplaced from my standpoint. But at the same time, we have to do what we have to do, and that’s focus on making great gear, supporting fighters, getting fighters to showcase as the face of our brand. If we do those things really well, then things will come around.”